DUNLOP ADHESIVES DELIVERS DECISIVE SALES SUPPORT
Innovative manufacturer of tile adhesives, grouts and finishing products again demonstrates exceptional commitment to stockists

Dunlop Adhesives is making it easier than ever for merchants to sell its already highly popular range of grouts. The innovative brand, whose products also include tile adhesives and finishing products like sealants, has recently extended its sales support package with the introduction of new grout selectors. It believes these selectors will simplify the decision making process for customers choosing this most important component of any tiled surface.

Debi Bailey, Senior Brand Manager at Dunlop Adhesives, explains: “When people think about a tiled surface, they think about the tiles but the grout is an all too often overlooked detail. The reality is, its importance cannot be underestimated. Get it right and the grout will complement your tiles beautifully, ensuring they’re enjoyed to their full effect. Get it wrong and you’ll never have to look far to be reminded of the fact.”

She continues: “Customers now have a greater choice than ever of grout colours – our own range stretches from Brilliant White to Charcoal. On top of that, there’s also an enormous variety of tile types, sizes and backgrounds to contend with. Our new grout selectors make it easier to explore the many options and combinations available. Plus, by increasing the likelihood of people making choices they are happy with, they also contribute to enhanced customer satisfaction.”

The new grout selectors are available in two formats – as an A4 showcard that’s ideal for countertops and as a convenient handheld swatch. These swatches feature the seven different grout colours available from Dunlop Adhesives printed onto clear films, which can then be laid onto a tile to show how that particular grout will look.

So far, some 45 grout selector boards and 144 grout selector swatches have been distributed to eager merchants across the UK. Other stockists looking to follow suite and benefit from the new materials can request theirs by contact Dunlop Adhesives direct.

Summing up, Debi Bailey adds: “Recognising that tiling products can be incredibly similar from one manufacturer to the next, Dunlop Adhesives aims to stand apart by adding value to the merchant. To date, this commitment has seen us introduce sales promotions such as the on-going Sporting Year campaigns, technical support that’s available in print, on line or via WAP enabled mobile phones, and attention demanding POS items that capitalise on the globally recognised Dunlop brand.

“The introduction of the new grout selectors is just the latest example of this and stockists can rest assured, more will follow.”