DUNLOP ADHESIVES KICKS OFF 2ND SPORTING YEAR
Pioneering manufacturer of tile adhesives, grouts and finishing products once again demonstrates commitment to stockists.

Following on from the impressive success of the Sporting Year 2008, innovative manufacturer of tile adhesives, grouts and finishing products, Dunlop Adhesives has announced the launch of the Sporting Year 2009. As previously, the year long sales promotion will offer end-users the chance to win tickets to a host of prestigious sporting events. However, this year, the prizes up for grabs are set to be even bigger and better.

To help attract new and repeat customers to the range, the first prize on offer has already been confirmed as a VIP trip to Wimbledon, consisting of 2 nights’ accommodation at a 4 star hotel in Central London, entry to Court One, coach travel to the Capital and transfers from the hotel to the most famous venue in tennis. Future prizes will be of a similar calibre and look set to include a trip to see the Formula 1 Grand Prix in Belgium and a weekend to watch rugby’s 6 Nations Championship in Dublin.

In order to maximise awareness, the entire campaign is being supported by comprehensive advertising, PR and other marketing activities. Plus, as a thank you to its own customers for participating, Dunlop Adhesives plans to reward the stockist responsible for generating the most entrants with £250 in sporting goods vouchers.

Speaking of the promotion, Debi Bailey, Brand Manager at Dunlop Adhesives, said: “This is just the latest example of how Dunlop Adhesives is committed to providing merchants not just with products, but with a package. This already includes extensive Point of Sale materials, sales tools such as grout selector boards, product training and industry respected technical support.